Hosted by Alberta Civil Trial Lawyers Association in Alberta from 12:00 pm to 1:00 pm on October 15, 2026

Link: https://www.actla.com/BeyondGoogleWebinar_2026

Free Lunch and Learn Webinar:

A growing share of people looking for a lawyer now start in an AI assistant rather than on a search results page. When someone asks ChatGPT or Gemini for a civil litigation firm in Calgary or Edmonton, a short list of firms gets named by name. The criteria behind those answers are not the same ones that drove Google rankings for the last twenty years, and most firms have no way to know whether they are being cited at all.

This session uses live citation tracking data from an active client portfolio to show what these systems actually pull from, why some firms appear repeatedly and others never do, and what a firm can change without rebuilding its website.

Attendees will leave able to:

1. Explain how AI answer engines select and cite law firms, and which sources they draw from most often.
2. Run a 30-minute self-audit to see where their firm currently stands in AI-generated answers.
3. Identify the content formats that get quoted most often, including case results, practice-area explainers, and FAQ pages.
4. Correct the business listing, review, and firm-name inconsistencies that quietly remove a firm from consideration.
5. Ask better questions of a marketing vendor, and recognize which reported metrics carry little meaning.

About the Speaker:

Namay Sharma is Head of Growth at Measure Marketing Results Inc., a B2B digital marketing agency in Oakville, Ontario that has worked with law firms and professional services businesses since 2008. He leads growth and client strategy across a portfolio of roughly 90 accounts, with particular attention to how personal injury and civil litigation firms get found by prospective clients.

Over the past decade his work has contributed to more than $180 million in client pipeline value and an average of 67% net revenue growth for the firms he advises. He built MMR's VISIBLE Framework, a scoring system for how a brand shows up inside AI answer engines including ChatGPT, Google AI Overviews, Perplexity, and Gemini, while making data driven decisions that around AI citation data monthly across a live client portfolio that shape success and yeild posititve business outcomes.

Namay has exhibited at the Ontario Trial Lawyers Association annual conference and the Legal Marketing Association (LMA) national conference. And has spoken at multiple industry and closed group executive events around the future of Organic Search and AI Marketing.